This blog post is going to be a little different. It’s not my story, but one that my guest and good friend shared with me and gave permission to discuss in our blog. As I was listening to her journey, I knew this is something I wanted to share.
My friend wound up in the ICU with a serious infection. After 4 days in the ICU, she was struggling, as anyone would. Homesick, physically sick, and mentally drained, she was breaking down and starting to feel hopeless because things weren’t progressing and healing as quickly as possible.
Her husband brought a bag from home with her toiletries and in the bag was her Aveda Botanical Repair serum and her Stress Fix lotion.
She said, “My body was so weak and tired that I needed help from my nurse to brush out my crazy hair and apply my products and lotion. But as she was helping me, I noticed that I was started feeling better. There was something so powerful about human touch mixed with those scents that helped me snap out of my mental funk. My heart rate started returning to normal and I just felt mentally stronger. And it wasn’t just any Aveda scent…these were MY Aveda scents. My products. My self-care routine scents that made me feel like me again. It brought me so much comfort while in a dark place.”
She recovered a few days later thankfully, but we dove into this conversation about how powerful scent can be, especially when mixed with physical touch. Certain fragrances can trigger areas in the brain that relate to emotion, improve your mood, reduce anxiety, and even combat fatigue and loneliness. And research has shown that scent mixed with physical touch can improve your mood by 40%!! This is why we always say, it’s not just a hair appointment.
How do you feel when you leave a salon? Feel like a million bucks ready to conquer the world? That’s the power of a good hair service experience. It’s not just about looking amazing or getting the job done. It’s about how you feel during and after your experience, and great salons hit all those senses to help create a relaxing and positive experience for guests.
When our guests are in our chair, we give them our all. We are the listening ear, the therapist, the friend, and the confidant as well as the stylist. We also know the power touch and smell has on a human being and we love being a part of that journey towards empowerment and self-love that often gets overlooked.
When we say it’s so much more than just a hair appointment, know that we mean it! Our Cultivars know that each appointment with a guest can be empowering and transformative. It validates our guests as well as reminds them that they deserve space. Feeling confident, understood, and included changes our perception of ourselves for the better. So, the next time you are thinking it’s just a hair appointment, remember that it’s actually an investment in your self-worth and mental health.
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